Custom packaging - what is it?
Rather than using a standard or premade box or package, custom packaging is designed specifically for a company. Custom packaging involves modifying a package's shape, size, style, colors, material, varnish, and other specifications.
That's the definition of custom packaging, but it doesn't explain why many companies customize their retail packaging.
Custom packaging goes far beyond printed cardboard or other materials. You're making a statement with it. Build a physical connection with your customers. The opportunity to engage and delight people while educating them about your company's mission, values, and product benefits.
Look at the top 6 benefits of branded packaging for your growing business.
1. Your Packaging Makes Your First Impression.
Suppose you're buying a product from a new company for the first time.
When the packaging arrives, it's like nothing you've ever seen before. The box may have the company logo, but it's something more.
The packaging exudes luxury, with no hint of the usual corrugated cardboard feel. It's all about softness and elegance. Even before you open the box, you know you're in for a treat with this upper-tier product.
Brands want to make this kind of first impression, and they can make it when they have complete control over their packaging.
2. Your Brand Can Benefit From Custom Packaging.
Using custom packaging, you can present your product as high-end, all-natural, mysterious, or cheerful.
The pieces come together perfectly using the right colors and materials, positioning various elements, and printing processes. It's like a fantastic puzzle with a real prize inside, but half the fun is opening it. Your brand has a story behind it. Brands strive to connect with their customers by making the brand relevant and interesting. Your brand's personality is not just in the product but also in the packaging. It's often as much part of the branding as the product itself, reflecting the essence of your brand.
3. The Experience Of Custom Packaging Boxes
Unboxing videos on YouTube or Facebook show how important custom packaging with your logo is to the user experience.
One user doesn't just open a package in front of their fans, friends, or family. The experience is also social. A package is often the only physical item customers touch and feel during purchase, especially in e-commerce.
In addition to introducing the brand to others, the person familiar with it introduces it to them for the first time, and they experience the brand for the first time.
By including this social component in the video, these unboxing videos plant the seed that people should consider purchasing the item if they are interested in experiencing something incredible.
Who would have thought that a package could carry such excitement and sensation? We work with you to ensure that your packaging and printing teams get it right so consumers can enjoy such an experience repeatedly.
4. Your Products Stand Out With Custom Packaging.
It would be impossible not to include custom packaging boxes in the branding of some companies.
Tiffany's small blue boxes, with their telltale color, are familiar to everyone. A Tiffany's box is instantly recognizable to anyone around. Their packaging is unmistakable because they put so much thought into it.
Their packaging design and color have become so iconic that they've nearly become jewelry themselves. The "Tiffany blue" box necklace is available for purchase.
However, this is only one example. You might incorporate recyclable or biodegradable packaging to emphasize your brand's eco-friendliness.
With custom packaging boxes, you can achieve that By combining color, print material, printing process, and other factors in packaging design.
5. Personalized Packaging With Your Logo Makes A Lasting Impression.
Custom packaging design stands out among standard, bland boxes.
Your packaging can be customized to make it stand out from all of the "same" styles of products on shelves through spot UV printing to make colors pop or through specialized debossing or embossing that grabs attention.
A certain type of printing can use direct lighting if your product is positioned under it, creating a unique display that gets noticed.
Regardless of where your packaging will be positioned, printing processes can still make it stand out on store shelves and provide a secure shield from smudges and scuffs, giving you confidence that your product will always look its best.
6. Investing In Custom Packaging Makes Sense For Small Businesses
While custom packaging boxes with your logo are often more expensive than standard stock packaging, they aren't just for large corporations.
The benefits of custom packaging extend to small businesses as well. And the best part? You need not worry about the cost of custom boxes. They are more affordable than you might think.
Custom packaging has several advantages, from stylish print options to unique packaging textures to shapes and designs that protect and impress.
Brands and products are elevated by good packaging. The incremental investment is worth it just for that reason.
Custom Packaging: Is It Right For You?
You can put your product in a class with branded packaging and custom boxes. There are other factors to consider, such as how many custom package prints you want, the cost of designing the different plates (for use in the printing process), etc.
For all its magic and wonder, the printing world is still complex. Whether you're printing your product packaging for the first time or looking for alternatives, we can help.
Our team at Luxury Custom Boxes understands your business as one of America's largest wholesale custom packaging vendors.
Which customers do you serve? Do they want what you have to offer? What message do you want your product to convey when it is opened? How would you like them to experience it? The product itself is just as important as all of these things.
In light of this, it's easy to feel that the sheer number of printing options is overwhelming and unavailable for custom packaging. Dielines: what are they? CMYK and RGB: what's the difference? PMS stands for Pantone Matching System. Is aqueous coating what it sounds like? We want to help you understand your options while staying within your budget.
We can provide a free estimate for your custom packaging solutions and supplies. Learn more about our pricing, packaging definitions, and how we can help you. Our team will take the time to understand your needs and product requirements and how we can assist you.
With artists on staff and printing professionals ready to make your box design shine, we have the knowledge, experience, and expertise to ensure that your custom packaging looks flawless from start to finish, giving you a sense of security and confidence in our services.
